A Middle Class Royalty Is Emerging!

It doesn’t take a genius to figure out whose buying this latest rage.

The brand that is behind it all is Purina.

The groups really buying into it are the “Young Pioneers,” “Blue Chip Homesteaders” and “Commuter Mosaics.” These three Middle Class American groups are purchasing anywhere from 35% to 78% more of these products than the population overall.

And both Fido and Sasha are the ones reaping the rewards.

For dogs… it’s Chef Michael’s Canine Creations “complete with vegetable garnishes and rotisserie flavors.”

For cats… it’s Prima Vera Recipes Appetizers for Cats “delightfully accented with fresh vegetables and succulent flavors.”

What’s driving the sales?

While the average Middle Class American household can get great lunch deals at Red Lobster for $6.99 each, those average dinner tickets are still running $18.00+ at dinner time.

As Trend Guru Faith Popcorn explains the fast growing trend called “Frugal Cocooning”…

“A thriftier, intensified, credit-crunched version of cocooning is emerging as a strong consumer trend the world over. Downsizing, cocooning – we have heard it all before: As the credit crunch and plummeting dividends are beginning to bite, visits to expensive restaurants and high-class foreign holidays are increasingly becoming unattainable for many people. As a result, home-made is fast becoming the buzzword.”

But…while Mom cannot always treat the whole family to the delicacies of the see or juicy steak filets hot off the grill, she can at least reward those loyal pets with a china plate of gourmet delight for less than a buck…88 cents to be exact.

Yes there’s always those $1 gourmet chocolate truffle bars, the world famous Two Bucks Chuck and those sinfully great Oreo rich flavored cookies… but after watching that house all day for you and licking you passionately with no barriers holding Fido back….Purina says it best with the question on the ads and POS…”Is you dog ready for a totally new dining experience?”

And “one taste is all it takes”!

Get out of the way Lays Potato Chips…

In this economy among the American Middle Class… Fido and Shasha are First!