So who says its not cool right now to be Middle Class?

Yes…no question…chocolates are hip and cool…even brands like Godiva!

Chocolate is a far cheaper way to add a hint of luxury than paying $45+ for that FTD bundle of roses.

BUT… Nothing Says Love Like Waffle House.

Really!

That’s a headline out of this morning’s newspaper.

Turns out that last year one of the Waffle Houses out in the burbs of Atlanta ran a Valentine’s Day promotion complete with candle-lit tables and vases of flowers.

As the help says, they were shocked when couples started showing up in droves…some even in coats and ties!

As the article shares…

“The idea originated with Calvin Stokesbary, a division manager for the Norcross-based chain… Each booth got a red and white tablecloth and a candle. White globe lights were covered in red paper to give the place a rosy glow. The jukebox was unplugged and replaced with CDs of gauzy music.”

One of the regulars…a contractor…laughed at the idea when in there with his buddies and figured his wife would think it was a joke. A couple of hours later, his wife called in and made reservations.

As the manager relates…it was a special evening for many…they passed up the eggs and patty melts for bigger, high-ticket items like the steaks.

Talk about a Brand Icon of the American Middle Class!

The promotion proved so successful that this year Waffle House is expanding the promotion to 32 restaurants across the Southeast.

What’s happening here is not a quirk.

It’s part of a culture change that is going to rattle the cage of convention and unleash innovation.

So pick-up that glass of sweet southern tea with some 7Up bubbly and let’s toast Calvin for doing something cool!