Over the weekend, a couple of my friends called to ask if I wanted to join them for dinner.
And just now, my parents called to tell me that they were going to grab lunch and try out a new hot spot.
Get this…where my younger friends were going for dinner is the same place where my parents were going to lunch.
Actually… the same kind of place…
Not like they are the first to claim it, my friends are Young Pioneers and my parents are AARP Heartlanders.
Where were they both headed to dine?
The Mall Food Court.
Yep.
What was the draw?
“You can get a super selection for less than $10 including Dairy Queen where you can get great ice cream for dessert.”
When you Google “Mall Food Court Sales 2009,” all the articles are gloom and doom about how mall traffic is down.
Nearly 70 percent of food court retailers surveyed by Nations Restaurant News said that sales would be down in 2009 because of reduced mall customer traffic.
The media loves to report Gloom and Doom.
But…with an ear to the ground and a fresh perspective…there probably is some great opportunity knocking on the door.
The owner of a food court deli and quoted in another article appears to be seeing the same glass half full as we are…
“Compared with luxury goods and other merchandise found in a mall, food remains a relatively inexpensive indulgence…people may not be buying the latest purse from Saks, but they’re more than willing to spend eight, nine…even $10 to eat.”
The American Middle Class is known to be innovative in how they adapt and change with the times.
Can you claim the same with your brand?
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