Sunday, March 1, 2009

Green Gardening Is Going To Be In The Green!

I heard a radio spot over the weekend that was promoting now as the time to start the tomato seeds in the house.

Have you ever started tomato plants from scratch?

If you haven’t, you might want to think about starting this year!

According to Better Homes & Gardens, the family garden is going to be hot this year.

With the economy in the tank and eco-green one of the four platforms of the Obama administration, gardening promises to be a top five cheap form of family entertainment.

According to the radio ad, gardening is not only a green thing to do, but with all the problems with contaminated food at the grocery stores (i.e. the Georgia Peanut Butter issue!), home gardening is one sure way to have safe foods!

The current issue of Better Homes & Gardens talks all about the low costs of getting everything from tomatoes, peppers, squash and cucumbers started right in the home workshop or basement.

While many of the folks who make up the American Middle Class groups “Back Country Villagers” and “AARP Heartlanders” likely got their gardening training through membership in the 4-H Groups (Google it if you don’t know what 4-H is), according to the data released in the Fall 2008 Simmons Survey, it looks like all the other American Middle Class groups are planning to garden more over the next year.

I can hear it already…”what does this mean to me…I don’t market a seed company!”

Well… get that mind a churnin’… pull out those weeds of “so what” and sew those seeds of creativity and imagination!

Maybe your brand becomes the small reward for the plowing, planting, weeding or harvesting…

Maybe your brand can match up with the fresh salad picked from the garden…

Maybe your brand plays the music listened to on the iPod while the family tends to the garden plot…

Or develops a planting guide App…

Or is what soothes the stress of the hands while weeding…

Or links into the Weather Channel’s website targeted by cable zone in relationship to the best potential target group…

Or links into a promotional mailer with the balance statements from the bank…

Or…

It’s gardening this spring and summer…canning in the fall…home cooked goodness for holiday giving…

It's the American Middle Class feeding the family...now how much more cooler can it get!

Are you pumped yet?

If so…Hey! Let’s Journey!

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